The Importance of Effective Exterior Signage for Businesses

When a potential customer sees your business signage, they’re making assumptions about the quality of your products and services. It’s important that your signage is able to give them the information they need to make an informed decision about visiting you or buying your product. Signage does much more than tell people your name and message; it can increase foot traffic, boost impulse buys, promote special offers, and attract new customers.

In a recent FedEx survey, roughly 50% of respondents said that poor signage, including misspelled words and visible damage, actually deters them from interacting with a company. Signage is a type of silent salesperson for your brand, so it’s essential that you’re using it to its fullest potential. Whether you own a retail outlet, sports site, gym, hotel, or any other kind of business that depends on people coming to your premises, effective exterior signs are crucial for bringing in more business and encouraging repeat visitors.

Your business’s exterior is the first thing people will see. It’s likely they’ll make a judgement about the quality of your products and services based on how attractive and professional your signage looks. Signage also has a role to play in conveying your branding to those who visit your premises, allowing them to recognize and remember the colors, imagery, and message you’re putting across. This familiarity leads to brand loyalty and encourages people to keep going back for the products and services they know they can trust.

Good business signage can attract 50 percent of walk-in customers to your store, and it’s estimated that a single well-placed sign can generate up to 10 new walk-in customers per week. Effective signage increases foot traffic and leads to impulse buys, boosting your business’s sales revenue.

There are many different types of outdoor signs that can be used to advertise your business. Illuminated signs are an excellent way to let passers-by know you’re open, particularly when it’s dark earlier in wintertime. Digital display signs are a powerful messaging tool for ongoing sales and promotions, and they can be updated in just a few minutes. This gives you a constant stream of fresh, eye-catching messages that can bring in spontaneous passers-by who might otherwise have passed your business by. For more information on the right type of exterior business signage for your needs, speak with one of our experts from Fresno Sign Company today. We can help you choose the best way to promote your business to maximize your potential for growth and success. We can also help you with interior wayfinding and other marketing tools to support your growth.